Search Engine
Optimization FAQ's
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Always Toll Free:
(1-888-932-6373)
What
is Search Engine Optimization?
Search
Engine Optimization, also known as Search Engine Marketing, is a
rapidly growing industry that offers to improve web site
"visibility" in the major search engines. Search
Engine Optimization includes Keyword Analysis, Keyword Density
Optimization, Web Page Submission, and Link Building.
What
is Keyword Analysis?
Keyword
Analysis is the most important step in Search Engine
Optimization. If you don't target the right phrases, you cannot
get good rankings in the search engines. It's as simple as that!
Keyword analysis identifies keyword combinations that (1) are
likely to bring qualified traffic that will convert into sales,
(2) get enough searches for optimization to be worthwhile, and
(3) don't have so much competition that it is impossible to get
first page rankings. At Mach 10 Results, we pride ourselves on
providing expert Keyword Analysis.
What
is Keyword Density Optimization?
Keyword
Density Optimization is the step that follows Keyword Analysis.
Keyword Density Optimization ensures that the Search Engines
realize that your site is "relevant to" the terms that
were determined in the Keyword Analysis step to be relevant to
your prospects. Keyword Density Optimization does this by making
sure that keywords appear prominently in title tags, meta tags,
alt tags, header lines, hyperlink text, near the top of the
page, and throughout the page body. The best Search Engine
Optimization Gurus can do this without resorting to techniques
that can get a site banned from the Search Engines such as
"cloaking." If you'd like Mach 10 Results to look at
your existing Web Site and do some Search Engine Optimization,
contact us at sales@mach10results.com,
and we'll help.
How
should sites be submitted to the Search Engines?
Search
Engine Submission is best when done by hand. There are nine
general Search Engines to which it is important to submit a
site: Google, Yahoo!, DMOZ Open Directory, Inktomi, AltaVista,
Excite, AllTheWeb, NorthernLight, and LookSmart. Over 95% of a
Web Site's general Search Engine Traffic will come from
submitting properly to these Search Engines. It's especially
important to submit to Yahoo!, DMOZ, and LookSmart correctly,
because the description that is provided to these top-tier
indexes is difficult to change once it has been entered. At Mach
10 Results, we always submit sites correctly to the Major Search
Engines for the best possible results.
There
can be costs associated with submitting a site to the Search
Engines. Yahoo! costs $299 for a commercial site, but we believe
that the one-time expense is easily justified for any serious
business on the web. LookSmart costs $149 for an eight-week
review for a commercial site, which we also believe is
worthwhile. LookSmart is important because it powers the popular
MSN Search Portal. If a Web Site is non-commercial, we can
submit to Yahoo! and LookSmart for free. The Open Directory
submission is always free, and the Open Directory data is used
mainly by AOL search, Netscape search, and Google. Inktomi costs
$25 per URL per year and provides secondary results for MSN (if
there are no matches in LookSmart), for AOL (if there are no
matches in DMOZ), and for Overture (if there are no bidded
listings). We recommend the use of Inktomi to target specific
phrases on subpages that aren't covered by a submission to
LookSmart (for MSN) and DMOZ (for AOL). Submission to Google,
AltaVista, Excite, AllTheWeb, and Northern Light is currently
free. Normally these Search Engines will find your site
automatically if other sites are linking to it.
What
is Link Building?
Link
Building is an essential part of any Internet Promotion
Campaign. Link Building is as simple as getting other sites to
link to you. Link building is important, not only because these
links will bring in traffic themselves, but also because Search
Engines such as Google and AltaVista look at Link Popularity as
an important part of ranking web sites.
The
most important part of Link Building is often overlooked. If you
want people to link to your site, make sure that your site has
something worth linking to! Without solid content, few
webmasters will want to link to your site. This means that you
should write up some articles on a subject related to your site.
For example, if you sell flowers, have a web page that informs
people what flowers are right for what occasions and a web page
that explains how to keep flowers healthy. If you put some work
into writing quality content, you will find that you can get
links to you with much less effort.
The
easiest way to get links is just to ask. The most effective way
to ask is to link to the other site first. The best way to do
this is to have a "links" page. Link to all of the
sites that you would like to have links to you on the links
page. You can find people who might be willing to link to you by
looking at who links to a competitor's web page, or you can just
surf the net for similar sites and take note of those that
already have a "links" page. Once you have the links
page up, fire off a friendly e-mail saying that you've linked to
the webmaster's site and would appreciate a link in exchange.
If
you would like to take advantage of our services, give us a call
or an email.
SEO =
Search Engine Optimization
SEM =
Search Engine Marketing
Contact
Us for an Individual Quote...You will be Shocked how inexpensive
it really is...
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